C A S E  S T U D Y

Promoting Student Achievement through Unified Design

Creative Brief

The Science Academies of New York

The Science Academies of New York (SANY) is a system of three charter schools serving more than 2,000 students. Following the consolidation of the three schools under a single brand, the organization needed to establish a clear, unified identity.

I was brought in at the start of this transition and worked alongside the Director of Instructional Technology to define a focused marketing objective: clearly communicate and reinforce student achievement. That objective guided a multidisciplinary approach, resulting in consistently branded print materials, professional photography and videography, and a coordinated, multi-platform social media presence.

Design Solutions

  • I brought a print-first perspective to district-wide marketing needs. This included aligning stakeholders on foundational standards (such as adopting a single corporate typeface) and translating those decisions into consistent execution across direct mail, annual reports, and an updated identity system. The result was stronger brand recognition and smoother production across materials.

  • SANY’s channel footprint was large: four websites, fifteen social media accounts, and one social media management platform. To manage volume without losing consistency, I built an intake and tracking workflow that enabled building-level leaders to submit events through a standardized Google Sheet. This system supported the publication of 600+ events in one academic year, increasing posting frequency while improving traffic quality and community engagement.

  • Schools are full of directive signage (“Stop,” “No talking,” “Don’t run”). I shifted that tone toward clarity, positivity, and shared values. Hallways, classrooms, and communal spaces were updated with branded signage that highlighted pro-social behavior, student achievement, and community identity—contributing to more welcoming, coherent learning environments.

Results and Impact

  • A unified brand identity that established the foundation for the charter network to expand into two new regional markets.

  • A clearer communications focus on student achievement across the district

  • A scalable social workflow that supported 600+ published events in one academic year and improved consistency at high volume