Show the way. Users aren’t mind readers. Make the message clear and the next step obvious.
Digital experiences lose people in the assumptions: unclear hierarchy, inconsistent templates, CMS constraints, and too many competing priorities. I design accessible, scalable digital experiences—balancing speed, constraints, and stakeholder needs to ship work that holds up in the real world.
W O R K S A M P L E S
Skillsoft
At Skillsoft, I’ve contributed to high-impact initiatives—wireframing and designing key pages, supporting a homepage update, and informing navigation changes to drive demo requests. I also build research comps and visual identity work to align teams and keep marketing delivery moving. My output is practical: clear hierarchy, reusable patterns, and WCAG-aware design that holds up at scale.
Result: A 52% year-over-year growth in web engagement through digital experience optimization and creative & content strategy.
Align and ship
Coquille Animal Hospital
For my dad’s veterinary practice, I built and continue to manage the website end-to-end—from information architecture and copywriting to vendor coordination, launch, and ongoing updates. I hired and directed a photographer, structured the site for clarity and findability, and manage his Google Business Profile to support local discovery.
Result: Since launching in 2017, the site has generated a consistent 24% year-over-year increase in web traffic.
All users, great and small